Dario Sipos' Articles

Take a look at the newest articles by Dario Sipos, Ph.D.

Personal Branding in the Age of AI-Generated Identity

Personal branding in the age of AI-generated identity is becoming less a question of visibility and more a question of authenticity, attribution, and trust. For more than a decade, personal...

Why Retailers Are Losing Control of Customer Relationships

Retailers are losing control of customer relationships as platform infrastructures, data asymmetries, and AI-mediated interfaces redefine how interaction, visibility, and loyalty are...

Retail Media, AI, and the New Battle for Consumer Attention

Retail media, artificial intelligence, and consumer attention are becoming structurally intertwined as platform-based commerce redefines how visibility is allocated and monetized. Over the past...

Algorithmic Influence vs Consumer Agency: Where Is the Ethical Line?

The AI Act and marketing strategy are becoming structurally intertwined as artificial intelligence moves from experimentation to regulated deployment within the European Union. With...

AI Act and Marketing: What Will Become Illegal and What Will Not

The AI Act and marketing strategy are becoming structurally intertwined as artificial intelligence moves from experimentation to regulated deployment within the European Union. With...

Marketing After Automation: What Remains Human

Marketing after automation requires redefining what remains human in strategic communication. As artificial intelligence systems assume greater responsibility for targeting, optimisation...