Dario Sipos' Articles

Take a look at the newest articles by Dario Sipos, Ph.D.

The Illusion of Infinite Choice in Digital Commerce

The illusion of infinite choice in digital commerce emerges when platforms display vast product assortments while controlling which options consumers are likely to encounter...

When Everyone Uses AI, What Still Makes a Brand Human?

What makes a brand human when artificial intelligence becomes embedded in nearly every stage of communication is no longer the absence of automation, but the presence of...

Personal Branding in the Age of AI-Generated Identity

Personal branding in the age of AI-generated identity is becoming less a question of visibility and more a question of authenticity, attribution, and trust. For more than a decade, personal...

Why Retailers Are Losing Control of Customer Relationships

Retailers are losing control of customer relationships as platform infrastructures, data asymmetries, and AI-mediated interfaces redefine how interaction, visibility, and loyalty are...

Retail Media, AI, and the New Battle for Consumer Attention

Retail media, artificial intelligence, and consumer attention are becoming structurally intertwined as platform-based commerce redefines how visibility is allocated and monetized. Over the past...

Algorithmic Influence vs Consumer Agency: Where Is the Ethical Line?

The AI Act and marketing strategy are becoming structurally intertwined as artificial intelligence moves from experimentation to regulated deployment within the European Union. With...