Dario Sipos' Articles

Take a look at the newest articles by Dario Sipos, Ph.D.

Why Digital Marketing Needs Fewer Tools and More Theory

Digital marketing theory is becoming more important as the number of platforms, tools, and automated systems available to marketers continues to expand.

Why Strategy Is Becoming More Important Than Execution Again

Strategy is becoming more important than execution again because digital execution is increasingly automated, standardised, and accessible to a much wider range ...

How Platforms Reshape Consumer Choice Architecture

Consumer choice architecture is increasingly designed by digital platforms that determine which options become visible, comparable, and easy to select..

The Illusion of Infinite Choice in Digital Commerce

The illusion of infinite choice in digital commerce emerges when platforms display vast product assortments while controlling which options consumers are likely to encounter...

When Everyone Uses AI, What Still Makes a Brand Human?

What makes a brand human when artificial intelligence becomes embedded in nearly every stage of communication is no longer the absence of automation, but the presence of...

Personal Branding in the Age of AI-Generated Identity

Personal branding in the age of AI-generated identity is becoming less a question of visibility and more a question of authenticity, attribution, and trust. For more than a decade, personal...