For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need for an extra boost, a marketing approach that takes core performance metrics to the roof in a fast way. In the last few years, that competitive edge or marketing octane boost…
Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging content, is churning out worthwhile content ideas, more so on a steady basis. For most content curators, idea creation is a painstakingly arduous process, one that overtime becomes ineffective and challenging to execute….
Social media algorithms – the holy grail of internet marketing – ask around and someone’s bound to tell you it’s the difference between a winning content strategy and one that flunks the bat. They’re right! For the savvy digital market expert, social media algorithms (a mastery of it, that is) presents a clear cut pathway…
If you think social media is the vehicle you need to get to terms with your goals, whether it’s securing a job, establishing a business or furthering your career, then personal branding is the fuel that vehicle needs to get moving. A personal brand is a projection of who you are, your proficiencies, andwhat sets…
Content is king – heard that phrase before? Coined shortly after search engines came into being, it was all content publishers needed to flood the internet with as much content as they could churn out. Pushing out as much content as is possible – like casting many nets at sea – was the sure-fire way…
The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least, but in practice what this means is that in the time it took you to learn of this new fact a majority of other internet users hopped on to this page and simply…
A few years ago and omnichannel strategies were, for the handful of businesses that adopted them, the ultimate factor for improving consumer experiences and invariably promoting sales. Today, on the backdrop of what feels like the most competitive e-commerce and business ecosystem yet, effective omnichannel implementation and management are now more than ever an essential…
Those who tell the stories rule the world. — Hopi American Indian proverb Is your company trying to be a hero in the eyes of your customers? Are you investing a financial effort to explain to customers how you are the biggest hero among all of your competitors? Summary: Bad Idea! WHEN DO BUSINESSES WIN Businesses win…
My Children tell me that inventing banner ad is like inventing smallpox.J.McCambley (inventor of the banner ad) How many of people woke up today morning saying: “I so wish to see an advertisement now ?” Probably none, but why then marketing departments come to work and say“let’s make another advertisement.” Ten years ago, idealists were speaking about…
The history of eCommerce is a living testimony of how Information Technology transformed the business processes. Some authors will track back the history of eCommerce to the invention of the telephone, while prevailing opinion is that the foundation of eCommerce is in the 1960s. At that time companies started exchanging documents with the use of…