Six tips for successful omnichannel management

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A few years ago and omnichannel strategies were, for the handful of businesses that adopted them, the ultimate factor for improving consumer experiences and invariably promoting sales. Today, on the backdrop of what feels like the most competitive e-commerce and business ecosystem yet, effective omnichannel implementation and management are now more than ever an essential…

A Branding Secret Inside all Humans: Everybody Wants to be Taken Somewhere

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Those who tell the stories rule the world. — Hopi American Indian proverb Is your company trying to be a hero in the eyes of your customers? Are you investing a financial effort to explain to customers how you are the biggest hero among all of your competitors? Summary: Bad Idea! WHEN DO BUSINESSES WIN Businesses win…

The Future of Advertising: Ads are Suffocating the Web

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My Children tell me that inventing banner ad is like inventing smallpox.J.McCambley (inventor of the banner ad) How many of people woke up today morning saying: “I so wish to see an advertisement now ?” Probably none, but why then marketing departments come to work and say“let’s make another advertisement.” Ten years ago, idealists were speaking about…

eCommerce Success Factors

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The history of eCommerce is a living testimony of how Information Technology transformed the business processes. Some authors will track back the history of eCommerce to the invention of the telephone, while prevailing opinion is that the foundation of eCommerce is in the 1960s. At that time companies started exchanging documents with the use of…