What consumers say about your business remains one of the most critical KPIs in business management. More positives than negatives is a surefire indicator that you’re on the right track. Flip it over, and that’s a sign that you need to switch things up. Far from being just a means of measuring business performance, reviews…
Social media algorithms – the holy grail of internet marketing – ask around and someone’s bound to tell you it’s the difference between a winning content strategy and one that flunks the bat. They’re right! For the savvy digital market expert, social media algorithms (a mastery of it, that is) presents a clear cut pathway…
The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least, but in practice what this means is that in the time it took you to learn of this new fact a majority of other internet users hopped on to this page and simply…
A few years ago and omnichannel strategies were, for the handful of businesses that adopted them, the ultimate factor for improving consumer experiences and invariably promoting sales. Today, on the backdrop of what feels like the most competitive e-commerce and business ecosystem yet, effective omnichannel implementation and management are now more than ever an essential…