If you are a digital marketer, one of your foremost concerns is how you can stand out from the crowd of thousands of marketers in your niche. However, there is also the technical side to it, such as challenges involved in brand safety and first-party data, which we have decided to include in this short…
In the digital ocean swarmed with information that grows by the second, it can be quite challenging for businesses and personalities to stick their head up and get noticed. If you aspire to create some form of presence online, being original and fresh is an inevitable challenge you must overcome. Still, standing out is not…
Digital marketing is now a huge part of our lives in this day and age. As we browse our social media accounts, it is almost impossible not to see a post by a certain influencer promoting or talking about a certain product. Almost all of us social media users are now familiar with the so-called…
TikTok is one of the social media platforms with the best opportunity for a brand to go viral. Having around 800 million active users worldwide by the year 2020, TikTok is an advertising haven for brands. Most brands have not yet embraced TikTok, but they need to embrace it to stay relevant. TikTok is also…
What consumers say about your business remains one of the most critical KPIs in business management. More positives than negatives is a surefire indicator that you’re on the right track. Flip it over, and that’s a sign that you need to switch things up. Far from being just a means of measuring business performance, reviews…
Social media algorithms – the holy grail of internet marketing – ask around and someone’s bound to tell you it’s the difference between a winning content strategy and one that flunks the bat. They’re right! For the savvy digital market expert, social media algorithms (a mastery of it, that is) presents a clear cut pathway…
The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least, but in practice what this means is that in the time it took you to learn of this new fact a majority of other internet users hopped on to this page and simply…
A few years ago and omnichannel strategies were, for the handful of businesses that adopted them, the ultimate factor for improving consumer experiences and invariably promoting sales. Today, on the backdrop of what feels like the most competitive e-commerce and business ecosystem yet, effective omnichannel implementation and management are now more than ever an essential…