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Dario Sipos, Ph.D., is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing.
Dario has built his unique skill set during 12+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands.
Dario Sipos currently serves as Digital Strategist at Expert International – the most significant consumer electronics chain in the EU and South Africa, working in 22 countries, with 4000+ stores and a yearly turnover exceeding 16 billion euros.
Before his foray into digital evangelism, Dario was a Sales Person who started from nothing to create exports and sales using Digital Marketing as a primary low-cost method of international brand expansion, eventually reaching success by creating a few well-known brands. He was an early adopter of all available digital marketing means for brand building and expansion. This background has helped him establish a unique blend of insight into sales and international development, together with intense knowledge of Digital Marketing, that creates success for his clients.
Through continuous education and work in the field, he became a leading Digital Marketing Expert in Europe, conducting many successful Digital Transformations of companies and businesses.
Dario has a Ph.D. in Strategic Communication and Management from the Faculty of Media (SASS) in Slovenia, with a doctoral dissertation on “Facebook Advertising Influence on Intention to Purchase.”
He is an Alumni of the Zagreb School of Economics and Management (Executive MBA) and Josip Juraj Strossmayer University of Osijek (Masters in Engineering).
Dario Sipos is certified in Lean Methodology and Black Six Sigma by the Lean Six Sigma Company at the University of Bedfordshire and possesses all the Google Certifications, as well as many other Advertising platform Certificates.
Dario specialized in Google Methodology at Google Academy Victoria in London and further perfected his knowledge by working directly with leading companies in the digital field, such as Adobe and Google.
Dario Sipos earned the Higher Education Teaching Certificate from Harvard University, where he specialized and furthered his education at the Harvard University Derek Bok Center for Teaching and Learning.
Dario Sipos’ newest book, Digital Personal Branding, is your guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully. No one can tell your story better than you can. This book will teach you how to do precisely that. The book is available on Amazon: Digital Personal Branding
Dario Sipos’s book Digital Retail Marketing is your guide to online content-based marketing specifically written for retailers: why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost. The book is available on Amazon: Digital Retail Marketing
Book Digital Retail Marketing was 2021 translated into the Farsi language in Iran by the leading Digital Marketing Agency Badkoobeh, becoming the first comprehensive digital retail marketing guide in Iran.
Dario Sipos articles have been a critical success around the World.
For nearly a decade, Dario Sipos has been a keynote speaker on digital marketing at companies, events, and Universities all over the World, inspiring businesses and individuals to understand and make the most of the explosion in the use of digital media and technology.
Described as creative, compelling, emotional, engaging, visionary, and actionable, Dario’s speeches will resonate right through the ranks of any organization. He carries audiences with him on a whirlwind journey from digital beginnings to where we are today and what the future holds.
His latest speaking engagements on digital marketing strategy have been cited as a catalyst for many brands becoming more discoverable, shareable, and memorable.
For speaking arrangements, check out Dario’s SpeakerHub Profile.
Dario Sipos lectures on MBA, MSc, and online marketing courses, giving lessons at Universities all over the World. Dario is involved daily in scientific research on Social Media’s ability to influence purchase intentions. Dario Sipos has a Ph.D. in Strategic Communication and Management from the Faculty of Media (SASS) in Slovenia with a doctoral dissertation on the subject of “Facebook Advertising Influence on Intention to Purchase.”
Dario has a Ph.D. in Strategic Communication and Management from the Faculty of Media (SASS) in Slovenia with the subject of “Facebook Advertising Influence on Intention to Purchase.”
Dario Sipos’s lecturing experiences range from leading European Universities such as Vilnius Tech to Germany’s leading specialized school for Digital Marketing, the Digital Career Institute, and many others.
Everything not saved will be lost.
Dario Sipos, Ph.D., is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing.