Dario Sipos

Digital Marketing Strategist

Dario Sipos is a Digital Marketing Strategist,  Branding Expert, Keynote Public Speaker,  Business Columnist, Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing.

Dario has built his unique skill set during 12+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands.

Dario Sipos currently serves as Digital Strategist at Expert International – the most significant consumer electronics chain in EU and South Africa, working in 22 countries, with 4000+ stores, and a yearly turnover exceeding 16 billion euros.


Previous to his foray into digital evangelism, Dario was a Sales Person that started from nothing to create exports and sales using Digital Marketing as a primary low-cost method of brand expansion internationally, eventually reaching success by creating few brands being well known internationally.  He was an early adopter of using all available Digital Marketing means for brand building and expansion. It’s this background that has helped him establish a unique blend of insight in sales and international development together with intense knowledge of Digital Marketing that creates success for his clients.  Through continuous education and work in the field, he managed to become a leading Digital Marketing Expert in Europe conducting many successful Digital Transformations of companies and businesses.


Dario is currently a doctoral (Ph.D.) student of the Faculty of Media in Slovenia on the Doctoral study program Strategic Communication.

He is Alumni of Zagreb School of Economics and Management (Executive MBA) and  Josip Juraj Strossmayer University of Osijek (Masters in Engineering).

Dario Sipos is certified in Lean Methodology, Black Six Sigma by the LeanSixSigmaCompany at the University of Bedfordshire, and possesses all the Google Certification together with many other Advertising platforms Certificates.

Dario specialized in Google Methodology at Google Academy Victoria in London and further perfected his knowledge by working directly with leading companies in the digital field as Adobe, Google, and many others.


Dario Sipos newest book Digital Personal Branding is your guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully. No one can tell your story better than you can. This book will teach you how to do precisely that. Book is available on Amazon: Digital Personal Branding

Dario Sipos book Digital Retail Marketing is your guide to online content-based marketing specifically written for retailers: why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost. Book is available on Amazon: Digital Retail Marketing

Book Digital Retail Marketing was 2021 translated to the Farsi language in Iran by the leading Digital Marketing Agency Badkoobeh, becoming the first comprehensive digital retail marketing guide in Iran.

Dario Sipos articles have been a critical success around the World.


For nearly a decade, Dario Sipos is a keynote speaker on digital marketing at companies, events, and Universities all over the World, inspiring businesses and individuals to understand and make the most of the explosion in the use of digital media and technology.

Described as creative, compelling, emotional, engaging, visionary, and actionable, Dario’s speeches will resonate right through the ranks of any organization. He carries audiences with him on a whirlwind journey from digital beginnings to where we are today and what the future holds.

His latest speaking engagements on digital marketing strategy have been cited as a catalyst for many brands becoming more discoverable, shareable, and memorable.

For speaking arrangements check out Dario’s SpeakerHub Profile.


Dario Sipos lectures on MBA, MSc, and online marketing courses, giving lessons on Universities all over the World. Dario is a doctoral student of the Faculty of Media on the Doctoral (Ph.D.) study program Strategic Communication, involved in scientific research of Social Media ability to influence purchase intentions.

Dario Sipos lecturing experiences range from leading European Universities such as Vilnius Tech to Germany’s leading specialized school for Digital Marketing the Digital Career Institute and many others.

Dario Sipos in the News


Tech Culture Interview with Dario Sipos

Digital Future Times-News Section about Dario Sipos

Monetization Nation Blog

Tech Interview with Dario Sipos

Book Reviews

Review of the Book Digital Retail Marketing by Digital Future Times

Review of the Book Book Digital Retail Marketing by Ritz Herald

Review of the Book Digital Retail Marketing by Retail News Magazine


Importance of Using Micro-Influences in Retail: How and Why

Digital Personal Branding: Why to have a Personal Brand

Like Me Not: The End of Likes

Personal Branding Trends that Actually Work on Social Media


How to Grow Credibility with Digital Retail Marketing

6 Digital Marketing Tips to Strenghten our Online Presence

Lectures, Conferences and Events

Badkoobeh Academy – Series of Digital Marketing Lectures

Vilnius Tech University Lecture

Vilnius Tech University Lecture

Vilnius Tech University Lecture

Digital Future Times

The Best Books to Help Retailers Learn and Apply Digital Marketing

The Best Books on Personal Branding in Digitally Connected World

Digital and Social Media Profiles

Dario Sipos

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