Dario Sipos' Articles

Take a look at the newest articles signed by Dario Sipos, Ph.D.

The Problem With AI Evangelism in Business

AI evangelism in business strategy has become a defining feature of contemporary executive discourse. Across industries, artificial intelligence is presented not merely as a technological tool...

DMA, DSA, and the End of Dark Patterns in Digital Marketing

The Digital Markets Act (DMA), the Digital Services Act (DSA), and dark patterns in digital marketing now define a new regulatory boundary for persuasive design in the European Union.

Why Compliance Will Become a Competitive Advantage in Marketing

Compliance in marketing strategy is becoming a competitive advantage in increasingly regulated digital markets. Under the accelerating expansion of digital regulation—ranging from the...

What the Digital Markets Act Means for Digital Marketing Strategy

The Digital Markets Act (DMA) marks one of the most consequential regulatory interventions in the history of digital platform governance. Adopted by the European Union to address...

Do Consumers Actually Want AI Personalization? Evidence, expectations, and misconceptions

AI personalization has become one of the most widely accepted assumptions in contemporary digital marketing strategy. Across strategy...

The Psychological Cost of Hyper-Personalized Digital Experiences

Personalization has become a defining feature of contemporary digital environments. From content feeds and product recommendations to pricing, notifications, and interface layouts...