Dario Sipos' Articles

Take a look at the newest articles signed by Dario Sipos, Ph.D.

AI Act and Marketing: What Will Become Illegal and What Will Not

The AI Act and marketing strategy are becoming structurally intertwined as artificial intelligence moves from experimentation to regulated deployment within the European Union. With...

Marketing After Automation: What Remains Human

Marketing after automation requires redefining what remains human in strategic communication. As artificial intelligence systems assume greater responsibility for targeting, optimisation...

Why More Data Does Not Always Mean Better Personalization

More data in personalization strategy does not automatically produce better personalization outcomes. In contemporary digital marketing, the accumulation of behavioural...

The Problem With AI Evangelism in Business

AI evangelism in business strategy has become a defining feature of contemporary executive discourse. Across industries, artificial intelligence is presented not merely as a technological tool...

DMA, DSA, and the End of Dark Patterns in Digital Marketing

The Digital Markets Act (DMA), the Digital Services Act (DSA), and dark patterns in digital marketing now define a new regulatory boundary for persuasive design in the European Union.

Why Compliance Will Become a Competitive Advantage in Marketing

Compliance in marketing strategy is becoming a competitive advantage in increasingly regulated digital markets. Under the accelerating expansion of digital regulation—ranging from the...