This section brings together selected strategic frameworks, research-informed analyses, and policy-oriented briefings developed to support informed decision-making in digital marketing and communication.
The materials presented here are not designed as tactical guides or short-term solutions. Instead, they offer structured ways of thinking about complex digital phenomena such as artificial intelligence, personalization, platform dynamics, consumer trust, and regulatory change.
The content is intended for executives, policymakers, educators, and advanced practitioners who seek depth, conceptual clarity, and evidence-based perspective rather than simplified best practices.
The materials are organized across three complementary areas.
These summaries translate academic research and empirical findings into accessible insights for non-academic audiences. The focus is on what research consistently shows about consumer behavior, personalization, trust, and digital influence, as well as on the practical implications for strategy and decision-making.
This section examines major regulatory developments affecting digital markets and communication, including European Union initiatives related to platform governance, artificial intelligence, and consumer protection. The briefings emphasize strategic consequences rather than legal interpretation, helping organizations understand how regulation reshapes digital practice and competitive dynamics.
This section presents conceptual frameworks and decision models designed to help organizations assess strategic choices in digital environments shaped by data, automation, and algorithmic influence. The frameworks focus on long-term implications for brand value, consumer trust, and organizational resilience rather than short-term performance metrics.
A curated selection of strategic frameworks, executive briefings, and research summaries available as downloadable PDFs.
A structured framework for evaluating when and how artificial intelligence-driven personalization should be applied in digital strategy. The framework examines strategic value, consumer trust implications, and ethical boundaries, helping organizations distinguish between personalization that creates long-term value and practices that introduce reputational and regulatory risk.
An executive-level briefing that translates the Digital Markets Act into concrete strategic implications for digital marketing, personalization, platform dependence, and competitive behavior. Rather than offering legal interpretation, the briefing focuses on how regulatory change reshapes digital strategy, organizational decision-making, and market dynamics.
A research-informed synthesis of what academic studies consistently reveal about consumer trust, algorithmic influence, and automated decision-making in digital environments. The document highlights common misconceptions, evidence-based insights, and strategic implications for organizations operating in data-driven and AI-mediated contexts.
A structured framework for evaluating when and how artificial intelligence-driven personalization should be applied in digital strategy. The framework examines strategic value, consumer trust implications, and ethical boundaries, helping organizations distinguish between personalization that creates long-term value and practices that introduce reputational and regulatory risk.
An executive-level briefing that translates the Digital Markets Act into concrete strategic implications for digital marketing, personalization, platform dependence, and competitive behavior. Rather than offering legal interpretation, the briefing focuses on how regulatory change reshapes digital strategy, organizational decision-making, and market dynamics.
A research-informed synthesis of what academic studies consistently reveal about consumer trust, algorithmic influence, and automated decision-making in digital environments. The document highlights common misconceptions, evidence-based insights, and strategic implications for organizations operating in data-driven and AI-mediated contexts.
A research-informed synthesis of what academic studies consistently reveal about consumer trust, algorithmic influence, and automated decision-making in digital environments. The document highlights common misconceptions, evidence-based insights, and strategic implications for organizations operating in data-driven and AI-mediated contexts.
An executive-level briefing that translates the Digital Markets Act into concrete strategic implications for digital marketing, personalization, platform dependence, and competitive behavior. Rather than offering legal interpretation, the briefing focuses on how regulatory change reshapes digital strategy, organizational decision-making, and market dynamics.
A research-informed synthesis of what academic studies consistently reveal about consumer trust, algorithmic influence, and automated decision-making in digital environments. The document highlights common misconceptions, evidence-based insights, and strategic implications for organizations operating in data-driven and AI-mediated contexts.
The materials published in this section reflect ongoing research, professional practice, and engagement with digital strategy at organizational and policy levels. They are updated selectively and intentionally, prioritizing relevance and long-term value over frequency.
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