Dario Sipos' Articles

Take a look at the newest articles signed by Dario Sipos, Ph.D.

What the Digital Markets Act Means for Digital Marketing Strategy

The Digital Markets Act (DMA) marks one of the most consequential regulatory interventions in the history of digital platform governance. Adopted by the European Union to address...

Do Consumers Actually Want AI Personalization? Evidence, expectations, and misconceptions

AI personalization has become one of the most widely accepted assumptions in contemporary digital marketing strategy. Across strategy...

The Psychological Cost of Hyper-Personalized Digital Experiences

Personalization has become a defining feature of contemporary digital environments. From content feeds and product recommendations to pricing, notifications, and interface layouts...

When AI Personalization Reduces Trust Instead of Increasing Conversion

AI personalization and trust are often assumed to move in the same direction in digital strategy. It is treated as a rational mechanism: tailor messages to individuals, increase...

What If Everything Will Be Okay? – The future of AI Advertising

For a while now, the discussion around artificial intelligence in advertising has sounded almost alarmist. What if nothing is actually broken yet? What if we are simply...

Lessons from 2025: What Global Retailers Learned About Consumer Behaviour

If 2025 taught retailers one big lesson, it is this: consumers did not stop buying, they became much better decision-makers. Shoppers...